Sati Boyajyan

Associate Director for Eastern Europe and Central Asia
IE Business School

Sati Boyajyan has an extensive international experience, having lived and worked in 6 countries. Her roles primarily concentrate on the intersection of marketing and business strategies. In 2016, Sati founded a boutique consultancy that specializes in developing marketing, branding and communication strategies for small and medium enterprises in Caucasus region. Prior to that, Sati led the Product Development department for Luardi accessories brand in Hong Kong and USA, and consulted on marketing strategy projects in Armenia.  Sati holds a Master’s degree from IE Business School (Madrid, Spain), Bachelor degree from University of Bristol (Bristol, UK) and GCE Advanced Level Diploma from The Regent’s School (Bangkok, Thailand).
Currently, Sati is representing IE University and IE Business School in Eastern Europe and Central Asia.