Brian Hallett

Professor of Branding and Storytelling
IE Business School

Brian Hallett is a professional photographer and image-maker with more than 20 years of experience in 18 countries. He creates effective and exciting Brand stories for Cartier, Mastercard, Hugo Boss, Coca Cola, McDonald’s, Max Factor, ESPN, Patek Phillipe, Hyundai, BMW, Pantene и Wella.  His experience in the Americas, Europe and Asia as an organizational insider as well as external consultant have given him insight into Brand Identity, Consumer Behaviour, Market Identity and Emerging Trends in Digital Media.

Brian is a Professor at IE Business School of Branding and Storytelling Through Image-Making and Photography and Video Production within the Masters in Visual and Digital Media and the IMBA program.