IE Insider Day Tbilisi

Starts: 10:00 AM 2018
Ends: 4:00 PM 2018
Rooms Hotel Tbilisi, 14 Merab Kostava St, Tbilisi, Georgia
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IE is one of the leading international universities, whose belief in innovation and entrepreneurship is the integral part of its academic excellence.

IE Business School is consistently ranked among the best schools according to the Financial Times, the Economist and Forbes. IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations.

Join us in this unique event in  Tbilisi: Explore our programs, Learn from our professor, Get to know our Alumni and Imagine yourself as an IE Student for Day.



IE Global Admission Test
10:00  to  12:00

You may take this opportunity to sign up for the IE Global Admission test in Tbilisi if you have already begun your application process. To find out more about this test, please click here

Welcome word from Sati Boyajyan, Associate Director for Eastern Europe and Central Asia at IE
12:00  to  12:10
Master Class by Brian Hallett: Contagious: When Brands Go Viral
12:10  to  13:40

In this Master Class taught by IE Professor Brian Hallett, we will explore one of the most mysterious and misunderstood aspects of the entire digital revolution: WHAT MAKES ONLINE BRANDED CONTENT AND CAMPAIGNS GO VIRAL?

 Together we will examine specific case studies of brands, both large and small, that have successfully used the power of the internet, social media and "sharing" to spread their messages far and wide. And most importantly, we look at the key success factors which Brands employ to get their message out. What do all viral campaigns have in common, and what elements make them unique?

Here are some of the questions we will be examining:

  • What do we mean when we use the term "viral content"?
  • What are the best examples of viral Branded Content?
  • Why do some ideas spread overnight while others simply disappear?
  • What are the factors that viral campaigns have in common?
  • Is SEO more important than content?
  • What does the future hold for online viral content?
Presentation of IE Master Programs by Victoria Susakova, Director for Eastern Europe and Central Asia at IE
13:40  to  14:00

IE is Reinventing Higher Education and in this presentation you will learn how exactly IE is doing it. You will also explore the opportunities and the advantages that IE can offer you. 

Presentation by Nino Chelidze, Head of International Education Center, Georgia
14:00  to  14:20

The IEC is a governmental foundation and core of its activities relate to administering scholarship programs, which sponsors citizens of Georgia, who pursue their academic degrees at foreign renowned universities. The presentation will make an introduction of eligibility requirements, application and selection procedures of the scholarship in question.

Presentation of IE Bachelor Programs by Mane Nalbandyan, Associate Director and Lara Schober, Recruitment Officer at IE University
14:20  to  14:40
Coffee Break
14:40  to  15:00
First Hand IE experience: IE Alumni share their studies experience and career paths after graduation.
15:00  to  16:00


IE GAT registration

Date: 24/02/2018 - Saturday
Time: 10.00 – 12.00

Insider Day registration

Date: 24/02/2018 - Saturday
Time: 12.00 – 15.30


Rooms Hotel Tbilisi, 14 Merab Kostava St, Tbilisi 0108, Georgia

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